Amid Widespread Media Uncertainty, Bi-Racial G&B Founder Offers Five Keys to Successful Business Leadership in Times of Vast Social Change

Led by minority Founder/CEO Kyle Hjelmeseth, top-tier digital talent agency proves that leading the way toward progress is just good business

In a time of media uncertainty and social shift, top-tier minority-owned talent agency G&B stands apart as a guiding beacon, thanks to the decisive leadership of Founder/CEO Kyle Hjelmeseth. “Diverse since day one,” G&B seeks to reinvent the digital talent management experience with integrity, transparency, and a human touch, transforming more than 60 influencer clients into influential people with a powerfully positive company ethos. Under Hjelmeseth’s purposeful direction, the G&B team has established an inclusive and refreshingly “family-like” company culture. Now, the intrepid entrepreneur shares his top five tips for building a successful, nationwide operation from the ground up and becoming a trusted name among a sea of fierce competitors.

“Some feel it’s particularly remarkable for a digital talent agency to stand up as a leader in times of chaos, but I disagree,” says Hjelmeseth. “Positive change can and should be a collaborative effort between brands, agencies, and influencers, with each sharing the responsibility of addressing cultural issues. All of us hold power to lead the charge toward progress, diversity, and a media world where everyone is included and represented.”

Along with a decidedly positive outlook toward change, Hjelmeseth offers five foundational keys to successful business-building and cultivating a culture of leadership:

  1. Steady, organic growth. It took Hjelmeseth six years (eight if you count the side hustle phase) to grow his agency from 15 to 60 exclusive influencer clients and multi-millions in revenue. Yet, he did it all while maintaining 100% ownership and a debt-free balance sheet — a true testament to how he builds relationships and where he focuses his attention.

Discover G&B’s innovative approach to talent management and get to know Founder Kyle Hjelmeseth at Browse free courses to grow a steady following, get brand deals, and build a next-level career at Discover the Normalize Equality initiative at Follow @KyleHjelmeseth and @gnbinfluence on Instagram for influencer spotlights, career tips, and brand updates.

About G&B Digital Management:

G&B Digital Management is a minority-owned, top-tier firm that specializes in guiding digital content creators in the fashion, lifestyle, travel, food, and hospitality sectors. The company seeks to create a better influence by reinventing the talent management experience with integrity, transparency, and a human touch. One of the leading firms dedicated exclusively to supporting online talent, G&B proudly partners with the most in-demand and unique influencers in the US/ EMEA. With a collaborative, solution-focused approach, the firm has built a reputation for providing unparalleled service to creators and brand/agency partners, working together to achieve enviable results. Placing a high value on education and empowerment, G&B established the College of Influence ( for anyone looking to grow their influencer career. Deeply passionate about social justice, bi-racial Founder/ CEO Kyle Hjelmeseth also introduced the Normalize Equality initiative ( as a how-to guide for influencers, brands, and agencies seeking to weave diversity, equity, and inclusion into the influencer marketing industry. Discover G&B’s innovative approach to talent management at Follow @gnbinfluence on Instagram for influencer spotlights, career tips, and brand updates.